The Challenge
While the U.S. population is increasing an average of 1% per year, adult eye exams are declining by 1%, resulting in a negative trend that must be reversed.
The Solution
Think About Your Eyes is helping to reverse this trend through patient education. After a successful pilot in 2007, the program was expanded to nine key markets in 2010.
- Targeted Adults aged 18-49 and families with children
- Campaign included television, radio and digital advertising, public relations, social media and a dedicated website.
- Messages focused on eye disease, eye fatigue, children’s vision health and overall health.
- Calls to action were “call your doctor to schedule an eye exam” and “go to the website to learn more and find an eye doctor”
Now it’s time to take Think About Your Eyes national. Pledge your support.
