Our Results
Think About Your Eyes®
Think About Your Eyes is a public awareness initiative brought to you by the Foundation for Eye Health Awareness. The campaign is aimed at increasing consumer awareness of the importance of vision health and comprehensive eye exams.
Results in the campaign cities show that the campaign markets grew faster than the non-campaign markets, with significant increases in eye exams.
• +6%pt. on total exams
• +36%pt. in first ever exams for new patients
* Compared to non-campaign cities selected as control markets based on similar regional, social and economic demographics
Learn how you can get involved >>