TV and Radio
Think About Your Eyes®
Think About Your Eyes is a public awareness initiative brought to you by the Foundation for Eye Health Awareness. The campaign is aimed at increasing consumer awareness of the importance of vision health and comprehensive eye exams.
Television continues to be the number one vehicle to reach the public in terms of raising awareness. For 2010, Think About Your Eyes was launched in nine major metropolitan areas: Atlanta, Chicago, Cincinnati, Denver, Houston, Los Angeles, New York City, Portland (Oregon), and Sacramento. In part, these nine cities were selected because they reach approximately 30% of the primary audience for our message—US adults age 18-49. The television advertisements produced thus far focus on eye disease, children’s vision, visual fatigue, and the connection between eye health and overall health.