Our Goal

Our Foundation has a single focus—educate people about the importance of eye health. The simplicity and clarity of our messages will help the public understand – and accept – that taking better care of their eyes, primarily by getting a yearly eye exam, affects their health, livelihood, and overall quality of life. The Foundation for Eye Health Awareness is the unified voice of the vision community bringing this message to the public.

Our vision professionals know that the return on investment will be impactful once a person accepts an “eye exam” as a positive, important core health behavior. The Foundation will concentrate on reaching the 100 million Americans with vision problems and the 60 million who are at risk for serious vision loss due to eye disease to create a culture in which yearly eye exams are an accepted part of the health routine of all Americans.