Our Campaign

Think About Your Eyes®

Think About Your Eyes is a public awareness initiative brought to you by the Foundation for Eye Health Awareness. The campaign is aimed at increasing consumer awareness of the importance of vision health and comprehensive eye exams.

The Foundation for Eye Health Awareness is reaching Americans through the major, multipronged campaign—Think About Your Eyes. This initiative is designed to increase public awareness of vision health and the value of comprehensive eye exams. The campaign’s strong educational message reaches the general population through: