Digital and Social Media

The dedicated website includes information about eye care, eye disease and prevention, and kid’s vision. The site also has a doctor locator to help consumers find an eye doctor close to home. Eye care professionals can access the website to download educational materials and update their profile on the doctor locator. The site also has an eye exam reminder function that allows users to sign up for email or text message reminders when it’s time to schedule their next eye exam.

Think About Your Eyes uses social media platforms such as Facebook, Twitter, Flickr and YouTube to share photos and videos that engage and sustain consumer interest. An entertaining and educational series of viral videos featuring the costumed eyeballs has been produced on the topics of double vision, presbyopia, eye fatigue and near sighted/far sighted.

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