Public Relations

Think About Your Eyes took over the streets of New York and Chicago this year. The public relations launch in New York included a ‘flash mob’ of eyeballs dancing in Times Square, a branded double-decker bus, a six-story eye chart, and a mayoral proclamation for Think About Your Eyes week. In Chicago, the eyeball costumes interacted with consumers in Wrigley Field, Lincoln Park Zoo and at the Navy Pier. A mayoral proclamation was also issued for Think About Your Eyes week.